The naming sponsor of the National Rugby League (NRL) is a telecommunication company called Telstra. There are also numerous other companies that sponsor the league such as Holden, Coca-Cola, Coles, and Powerade, among many others. Many other companies wish to sponsor 
the NRL, mostly due to the many benefits that they stand to get. Undoubtedly some of the main reasons as to why so many companies want to sponsor the NRL are highlighted below.
To Increase Awareness of Products and Services
Among the main benefits that NRL sponsors usually get include field signage, company name on uniforms, and website ads, among others. The sponsors thus get to expose their brands to the vast number of fans that get to watch NRL games and events. It is even more of a benefit to those companies whose target market includes the youth as youths form the majority of people who watch NRL games.
It Offers a Better Way of Advertising
A majority of viewers tend to tune out during advertisements. This makes it essential for companies to look for alternative ways to advertise their products. Sponsoring the NRL is one such alternative as the league offers an engaging platform to market a brand. People will also tend to trust and become loyal to a brand that sponsors such a major league.
It Offers Value for Money
A sponsorship package for the NRL may sound quite costly but is usually worth every cent. This is when you compare what it would cost a company that is using other marketing channels to get as many conversions as with the NRL sponsorship package. Betting, for instance, using Punter of the Week might play a key role in making your name out there. The sponsorship will also take a shorter time to convert potential customers into loyal customers, increasing profits to cover more than the cost of the sponsorship.
It Helps with Rebranding
If the brand of a company is not generating enough sales, rebranding is usually a great idea. Sponsoring the NRL can be a great way to go about it. The positivity in the league can help to alter the perception of the public with regards to your brand in quite an impactful way.
Social Responsibility
Other than just making profits, a company may sponsor the NRL as part of social responsibility. The league does a lot of charitable work as a way of giving back to the community. Sponsoring the league, therefore, means that the company will be aligning itself with such philanthropic causes.